Food City Gives Boost To BCMA’s Downtown Cultural Heritage Center Project
By
Staff Writer / Bristol
Herald Courier
Published: November 7, 2008
BRISTOL, Va. – Work won’t begin anytime soon, but the
Birthplace of Country Music Alliance took another step Thursday toward
establishing a downtown cultural heritage center.
Food City presented a check for more than
$26,000 to the nonprofit agency, the proceeds from the annual downtown Food
City Family Race Night event.
Earlier this year, the alliance began trying to raise about $3.5 million to
jump start the $12 million project.
“We appreciate the generosity, not just to us but to downtown,” Alliance
Executive Director Bill Hartley said. “This is a lot of money to reinvest back
into downtown Bristol.”
The proposed center would provide a state-of-the-art showcase for the
region’s musical heritage inside a vacant, 24,000-square-foot Cumberland Street
building.
A 2005 study by the University of Virginia’s Weldon-Cooper
Center anticipates the
center would attract 75,000 visitors a year and provide a $43.2 million impact
on the region’s economy in its first five years.
This year’s annual NASCAR fan festival featured the largest attendance in
event history and their second-largest contribution, said Tom Hembree, Food City
senior vice president of marketing.
“This was the right thing to do for the community,” Hembree said. “In fact,
we may do this [donate to the alliance] again next year. This project will
really help Bristol.
There won’t be anything else like it.”
This type of contribution reflects positive community support for a project,
alliance fundraising Chairman Kevin Triplett said.
“When we talk to people away from here about giving, one of the first things
they want to know is how is the local community supporting it. This is a very
nice contribution that shows we have that community support,” Triplett said.
Despite national economic upheaval, efforts to raise money continue unabated
and are “still on track,” Triplett said.
“Obviously there are some challenges, but our conversations with people show
they’re excited about this project,” Triplett said. “Those people are trying to
find a way to help us.’\
During its 21-year run, Food
City has donated about
$500,000 in Race Night proceeds to a variety of regional agencies and
charitable causes.
An estimated 60,000 attended the day-long 2008 event, which ran out of
tickets for the first time ever, event coordinator Lisa Johnson said.
It featured a tribute to former driver Ernie Irvan, autograph sessions with
drivers and racing celebrities, concerts and other attractions.
