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Blacksburg strip mall isn't the usual lineup PDF Print E-mail

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Feb. 24th, 2008,

The Roanoke Times, http://www.roanoke.com/news/nrv/columns/wb/151980

Strip malls are supposed to be interchangeable, homogenous retail wastelands that destroy a town's character.

But the tenants in the new strip mall component of the University Mall actually have that down-home global synergy that makes Blacksburg such a neat town to begin with.

Well, Quiznos and RePlay Games are hardly unique, but they certainly fit pressing needs of the thousands of college students who march constantly to and from the nearby Math Emporium. (To say nothing of the squadrons of workers in the new office building attached to the mall.)

Since these massive chains need no help from me to rake in dollars, let's scoot on down the strip where a home-decorating shop and a Web startup are sandwiched between an international grocery and a barbecue joint.

Crea8tive Expressions offers furnishings to the home decorator, especially those decorators whose tastes lean toward the orange and maroon. Next door, there's some sort of base for Mailtrust, formerly Webmail.us. What with a lack of exterior signs, it's unclear what goes on inside, although a pingpong table offers a nostalgic reminder of the heady days of the first Web boom.

On either side of these businesses, we have the yin and the yang of foodstuffs -- barbecue and tofu mix.

Global Foods is a place to get pita bread, rice, curries, Korean noodles and such while listening to groovy world music. By my reckoning, it's the third international grocery in Blacksburg, but I imagine that carless international students who live on the mall side of town are happy to see it.

Similarly, Log Cabin BBQ is quite a bit like Pee-Wee's Pit in downtown Blacksburg. They're both small chains with a simple, picnic-type atmosphere, and they both serve really tasty barbecue. But if you're a hungry, bus-riding student who's just stumbled out of a session at the Math Emporium, downtown Blacksburg is a long way away. And the Log Cabin is right there with its country music and hush puppies and sweet tea.

Bottom line: The diverse new lineup at the University Mall is a welcome addition to the west side of town.

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